Growth & Strategy1 min read
Pricing pages: showing prices clearly (or explaining why you don't)
Pricing is one of the most visited pages on a website. Present it clearly, explain what affects cost and make the next step easy.
Page 6 of 9
Insights
Guides and perspectives on branding, websites, search, AI and marketing.
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Content & Video2 min read
Writing product descriptions that sell
Good product descriptions answer questions, reduce returns and help search. Here is a practical structure for describing products clearly.
SEO & AI Search2 min read
Internal linking: the underrated SEO lever
Links between your own pages help visitors and search engines find and understand your content. Here is how to build a sensible internal linking structure.
Websites & Apps2 min read
Reducing checkout friction in your online store
Every extra step or surprise at checkout loses customers. Here are practical ways to make checkout faster, clearer and more trustworthy.
AI & Automation2 min read
AI agents explained: what they can and can't do for a business
AI agents can plan and carry out multi-step tasks using tools. Here is what that means in practice, where they help and what to watch out for.
Branding & Design1 min read
Keeping social media graphics consistent without a designer on call
Templates, rules and a simple workflow let anyone on your team publish on-brand social graphics quickly. Here is how to set them up.
Digital Marketing1 min read
Marketing reports that lead to decisions
A good marketing report is short, focused on goals and ends with actions. Here is a structure that turns data into decisions.
Growth & Strategy2 min read
Getting more customer reviews, the right way
Reviews influence buying decisions and local search. Ask at the right moment, make it easy and respond to every review, without breaking the rules.
Content & Video1 min read
An editing checklist for business writing
Before you publish or send, run through this checklist for clarity, accuracy, tone and formatting. It catches most problems in minutes.
SEO & AI Search1 min read
Earning links without risky tactics
Links from other websites still help search visibility, but buying them is risky. Here are sustainable ways to earn mentions and links.
Websites & Apps2 min read
Do you need a mobile app or a web app?
Native app, cross-platform app or web app? Compare reach, features, cost and maintenance to choose the right way to build your product.
AI & Automation1 min read
How to tell whether an automation is worth building
Not every task deserves automating. Compare time saved, error reduction and maintenance cost with a simple calculation before you build.
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