Branding & Design2 min read
What a brand identity includes (and what it doesn't)
A brand identity is more than a logo. Here is what a complete identity contains, and which pieces a small business really needs first.
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Branding & Design
Brand identity, logos, design systems and the details that make a business look like itself everywhere.
Latest articles
Branding & Design2 min read
How to write a logo design brief that gets you the right logo
A clear brief saves rounds of revisions. Use this structure to tell a designer who you are, who you serve and what the logo has to do.
Branding & Design1 min read
Brand guidelines for small businesses: what to include
You don't need a 60-page brand book. A short, practical guideline document keeps your brand consistent across every channel and supplier.
Branding & Design2 min read
How to choose brand colours that work on screen and in print
Brand colours have to look right, stay readable and reproduce consistently. Here is a practical process for building a palette that works.
Branding & Design2 min read
Choosing fonts for your brand: a practical guide
Typography carries your brand in every sentence. Learn how to choose typefaces that look distinctive, read well and work in everyday tools.
Branding & Design1 min read
Rebrand or refresh? How to decide
Not every brand problem needs a full rebrand. Here is how to tell whether a refresh will do, and what each option involves.
Branding & Design2 min read
Naming a business or product: a checklist before you commit
A name is hard to change later. Run through these practical checks on meaning, availability and pronunciation before you commit.
Branding & Design2 min read
What happens in a UI/UX design project, step by step
From research to handover: the stages of a UI/UX design project, what each one produces and how you can help it go well.
Branding & Design1 min read
Design systems explained for growing teams
A design system keeps your product consistent as it grows. Here is what one contains, when you need it, and how to start small.
Branding & Design1 min read
Keeping social media graphics consistent without a designer on call
Templates, rules and a simple workflow let anyone on your team publish on-brand social graphics quickly. Here is how to set them up.
Branding & Design1 min read
Print-ready files: what your printer needs from you
Bleed, resolution, colour mode and fonts: a plain-language guide to preparing files that print exactly as designed.
Branding & Design2 min read
Accessible design basics every business website should get right
Accessibility makes your website usable by more people and is a legal requirement in many places. Start with these essentials.
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