Websites & Apps1 min read
Planning a business website: the questions to answer first
Before design or development, answer these questions about goals, audience, content and budget. They decide almost everything that follows.
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Websites & Apps
Planning, building and running websites, online stores, apps and custom software.
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Websites & Apps2 min read
Core Web Vitals explained for business owners
Google's Core Web Vitals measure loading, responsiveness and visual stability. Here is what each one means and how to improve it.
Websites & Apps1 min read
WordPress or Next.js: choosing the right platform for your website
Both can power excellent business websites. Compare editing, performance, flexibility and maintenance to choose the right fit.
Websites & Apps1 min read
What affects the cost of a website
Website prices vary widely. These are the factors that drive cost, and how to get accurate, comparable quotes.
Websites & Apps2 min read
Anatomy of a landing page that converts
A landing page has one job. Here is the structure that makes it clear, credible and easy to act on, section by section.
Websites & Apps1 min read
Website launch checklist: what to check before go-live
A practical pre-launch checklist covering content, SEO, tracking, forms, performance, security and redirects.
Websites & Apps1 min read
Website maintenance: what it involves and why it matters
A website needs care after launch. Learn what maintenance covers, how often it's needed and what happens when it's skipped.
Websites & Apps1 min read
Shopify, WooCommerce or custom: choosing an e-commerce platform
Compare hosted, open-source and custom e-commerce on cost, flexibility, payments and maintenance to choose the right platform for your store.
Websites & Apps1 min read
What every e-commerce product page needs
Product pages do the selling in an online store. Here are the elements that answer shoppers' questions and help them buy with confidence.
Websites & Apps2 min read
Reducing checkout friction in your online store
Every extra step or surprise at checkout loses customers. Here are practical ways to make checkout faster, clearer and more trustworthy.
Websites & Apps2 min read
Do you need a mobile app or a web app?
Native app, cross-platform app or web app? Compare reach, features, cost and maintenance to choose the right way to build your product.
Websites & Apps2 min read
Scoping an MVP: build less, learn faster
A minimum viable product should test your riskiest assumption with the least work. Here is how to decide what goes into the first version.
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