SEO & AI Search2 min read
SEO basics for small businesses: where to start
Search engine optimisation doesn't have to be mysterious. Start with these foundations: a crawlable site, pages that answer real questions and trust.
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SEO & AI Search
Getting found on Google, in local results and in answers from AI assistants.
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SEO & AI Search1 min read
Keyword research for beginners: finding what your customers search
Keyword research shows the words customers use and the questions they ask. Here is a simple process to build a keyword list and plan pages from it.
SEO & AI Search1 min read
On-page SEO checklist for every new page
Run through this checklist before you publish any page: title, headings, content, links, images, structured data and speed.
SEO & AI Search1 min read
What a technical SEO audit checks
A technical SEO audit finds the problems that stop search engines crawling, indexing and understanding your site. Here is what it covers.
SEO & AI Search1 min read
Local SEO: how to show up in the map pack
For local services, the map results often matter more than the regular listings. Here is how local rankings work and what you can influence.
SEO & AI Search2 min read
Optimising your Google Business Profile, step by step
Your Google Business Profile is often the first thing local customers see. Complete each section properly with this step-by-step guide.
SEO & AI Search2 min read
AI search optimisation (AEO/GEO): getting cited by AI assistants
People increasingly ask AI assistants instead of scrolling results. Here is what helps your content get understood, trusted and cited in AI answers.
SEO & AI Search1 min read
Structured data and schema markup: a practical introduction
Structured data tells search engines exactly what your content is about. Learn which types matter for businesses and how to add them correctly.
SEO & AI Search1 min read
Writing for search intent: matching content to what people want
Pages rank when they give searchers what they came for. Learn to read search intent and shape your content to match it.
SEO & AI Search2 min read
Internal linking: the underrated SEO lever
Links between your own pages help visitors and search engines find and understand your content. Here is how to build a sensible internal linking structure.
SEO & AI Search1 min read
Earning links without risky tactics
Links from other websites still help search visibility, but buying them is risky. Here are sustainable ways to earn mentions and links.
SEO & AI Search1 min read
SEO for online stores: categories, products and filters
E-commerce SEO has its own challenges: thousands of similar pages, filters and changing stock. Here is how to structure a store that ranks.
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