SEO & AI Search2 min read
AI search optimisation (AEO/GEO): getting cited by AI assistants
People increasingly ask AI assistants instead of scrolling results. Here is what helps your content get understood, trusted and cited in AI answers.
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Insights
Guides and perspectives on branding, websites, search, AI and marketing.
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SEO & AI Search2 min read
SEO basics for small businesses: where to start
Search engine optimisation doesn't have to be mysterious. Start with these foundations: a crawlable site, pages that answer real questions and trust.
Websites & Apps1 min read
Planning a business website: the questions to answer first
Before design or development, answer these questions about goals, audience, content and budget. They decide almost everything that follows.
AI & Automation2 min read
Adding an AI chatbot to your website: what to know first
An AI chatbot can answer questions around the clock, if it's grounded in your content and set up with clear limits. Here is what to plan.
Branding & Design2 min read
What a brand identity includes (and what it doesn't)
A brand identity is more than a logo. Here is what a complete identity contains, and which pieces a small business really needs first.
Digital Marketing1 min read
A simple marketing funnel for small businesses
A funnel shows how strangers become customers. Map yours in four stages and you will see where to focus your marketing time and budget.
Growth & Strategy2 min read
Auditing your digital presence: a self-check
Review your website, search visibility, profiles and reputation the way a potential customer would. Use this self-check to find quick wins.
Content & Video2 min read
Content strategy for small teams
You don't need a big team to create effective content. Focus on your audience's questions, a few formats and a rhythm you can sustain.
SEO & AI Search1 min read
Keyword research for beginners: finding what your customers search
Keyword research shows the words customers use and the questions they ask. Here is a simple process to build a keyword list and plan pages from it.
Websites & Apps2 min read
Core Web Vitals explained for business owners
Google's Core Web Vitals measure loading, responsiveness and visual stability. Here is what each one means and how to improve it.
AI & Automation1 min read
Workflows small businesses can automate
Repetitive admin eats hours every week. These common workflows are good first candidates for automation, with low risk and quick payback.
Branding & Design2 min read
How to write a logo design brief that gets you the right logo
A clear brief saves rounds of revisions. Use this structure to tell a designer who you are, who you serve and what the logo has to do.
Digital Marketing2 min read
Google Ads for beginners: structure your first campaign
Start Google Ads on the right foot: choose the right campaign type, organise keywords by intent, write relevant ads and track conversions.
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