Growth & Strategy2 min read
Auditing your digital presence: a self-check
Review your website, search visibility, profiles and reputation the way a potential customer would. Use this self-check to find quick wins.
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Growth & Strategy
Planning, budgeting and working with partners to grow a business online.
Latest articles
Growth & Strategy1 min read
How to choose a digital agency (and what to ask)
The right agency partner saves time and money; the wrong one costs both. Use these questions to compare agencies on substance, not sales pitch.
Growth & Strategy1 min read
Working with a remote agency: making it run smoothly
Remote collaboration works well with clear roles, regular updates and shared tools. Here is how to set up a project with an agency in another country.
Growth & Strategy1 min read
Writing a project brief that gets accurate quotes
A clear brief gets you accurate, comparable quotes and a faster start. Here is what to include, with prompts for each section.
Growth & Strategy2 min read
Launching a startup online: the first 90 days
A practical plan for a startup's first three months online: brand basics, a focused website, early customers and the measurement to learn fast.
Growth & Strategy1 min read
Mapping your customer journey
A customer journey map shows every step from first contact to loyal customer. Use it to find friction points and improve the experience.
Growth & Strategy1 min read
Writing a clear value proposition
Your value proposition explains why customers should choose you. Use this framework to write one that is clear, specific and believable.
Growth & Strategy1 min read
Running a quick digital competitor analysis
Learn from competitors without copying them. This half-day analysis covers positioning, websites, search, ads, social media and reviews.
Growth & Strategy1 min read
Pricing pages: showing prices clearly (or explaining why you don't)
Pricing is one of the most visited pages on a website. Present it clearly, explain what affects cost and make the next step easy.
Growth & Strategy2 min read
Getting more customer reviews, the right way
Reviews influence buying decisions and local search. Ask at the right moment, make it easy and respond to every review, without breaking the rules.
Growth & Strategy1 min read
Taking your business online to international customers
Selling to customers in other countries means adapting language, pricing, payments, trust signals and support. Here is a practical checklist.
Growth & Strategy2 min read
Planning a yearly digital budget
Plan digital spending for the year around goals, fixed costs, growth investments and testing, with room to move money to what works.
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