Auditing your digital presence: a self-check
Review your website, search visibility, profiles and reputation the way a potential customer would. Use this self-check to find quick wins.
- Published
- Reading time
- 2 min read
Key takeaways
- Look at your business through a new customer's eyes, starting from a search.
- Check consistency of information across website, listings and profiles.
- Prioritise fixes by impact on enquiries, not by how easy they are.
Customers judge your business online before they ever contact you. An occasional audit, seeing what they see, reveals problems and opportunities that are easy to miss from the inside.
1. Search for yourself
Search for your business name, then for your main services with your location or market. Use a phone, signed out or in a private window.
- Does your website appear for your name?
- Is your Google Business Profile accurate and complete?
- What do reviews say, and do you respond to them?
- Do you appear for your main services, and who appears instead?
2. Review your website
- First impression: within five seconds, is it clear what you do and for whom?
- Mobile: is it easy to read and use on a phone?
- Speed: do pages load quickly?
- Proof: case studies, reviews, credentials and examples of work.
- Contact: is the next step obvious on every page? Test every form.
- Accuracy: services, prices, team and contact details up to date.
3. Check your search foundations
Set up Google Search Console if you haven't. Look for indexing problems, the queries bringing visitors and pages with errors. Check that each service has its own page.
4. Check listings and profiles
Compare your name, address, phone number, hours and description across your website, Google Business Profile, directories and social profiles. Inconsistencies confuse customers and search engines.
5. Review social media
- Are profiles complete and branded consistently?
- When did you last post?
- Are messages and comments answered promptly?
- Does content reflect your current offer?
6. Look at your reputation
Read recent reviews across platforms. Note recurring praise and complaints; both are useful for marketing and operations. Reply where you haven't.
7. Check your measurement
Can you see how many enquiries or sales come from your website, and from which channels? If not, tracking is the first fix.
8. Prioritise
List every issue, then rank by impact on enquiries and effort to fix. Typical high-impact items: broken forms, unclear service pages, an incomplete Business Profile and missing tracking.
Prefer an outside view? Request a free audit of your website and SEO, Google Business Profile or social media, and our team will review it by hand.
Frequently asked questions
How often should we audit our digital presence?
A quick self-check every quarter and a deeper review once a year, or before major marketing investments, keeps things on track.
Can someone audit it for us?
Yes. An outside view often spots issues you no longer notice. ORAVOL offers a free audit of your website and SEO, Google Business Profile or social media.
