Digital Marketing1 min read
A simple marketing funnel for small businesses
A funnel shows how strangers become customers. Map yours in four stages and you will see where to focus your marketing time and budget.
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Digital Marketing
Paid ads, social media, email and the tracking that tells you what works.
Latest articles
Digital Marketing2 min read
Google Ads for beginners: structure your first campaign
Start Google Ads on the right foot: choose the right campaign type, organise keywords by intent, write relevant ads and track conversions.
Digital Marketing2 min read
Meta ads: choosing objectives, audiences and creatives
Facebook and Instagram ads work best with the right objective, sensible targeting and strong creative. Here is how to set up campaigns that learn.
Digital Marketing2 min read
How to plan a paid advertising budget
Work out an advertising budget from your numbers: what a customer is worth, what you can afford to pay for one and how much testing you need.
Digital Marketing2 min read
Setting up conversion tracking with GA4 and Google Tag Manager
Without conversion tracking, marketing is guesswork. Here is how to plan events, set them up in Google Tag Manager and mark key events in GA4.
Digital Marketing1 min read
Building a social media strategy you can keep up with
Consistency beats intensity on social media. Choose the right platforms, define content pillars and set a rhythm your team can sustain.
Digital Marketing1 min read
Email marketing basics: list, welcome flow and regular sends
Email is one of the few channels you own. Build a permission-based list, set up a welcome sequence and send useful emails on a steady schedule.
Digital Marketing1 min read
Retargeting done right: reaching people who already know you
Retargeting shows ads to people who visited your site or engaged with your brand. Used well it converts warm interest; used badly it annoys.
Digital Marketing2 min read
A/B testing for small teams: what to test first
Testing helps you improve conversions with evidence, but small sites need a different approach. Focus on big changes and clear hypotheses.
Digital Marketing1 min read
Marketing reports that lead to decisions
A good marketing report is short, focused on goals and ends with actions. Here is a structure that turns data into decisions.
Digital Marketing1 min read
LinkedIn for B2B: a practical playbook
LinkedIn is where many B2B buyers research partners. Combine company pages, personal profiles and content to build trust and start conversations.
Digital Marketing1 min read
UTM parameters: tracking where your visitors come from
UTM tags show exactly which campaign, post or email sent a visitor. Learn the five parameters, naming conventions and common mistakes.
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