Growth & Strategy1 min read
How to choose a digital agency (and what to ask)
The right agency partner saves time and money; the wrong one costs both. Use these questions to compare agencies on substance, not sales pitch.
Page 2 of 9
Insights
Guides and perspectives on branding, websites, search, AI and marketing.
Older articles
Content & Video1 min read
Website copywriting: writing pages that explain and convert
Website copy has to be clear before it is clever. Use this approach to write pages that explain what you do and move visitors to act.
SEO & AI Search1 min read
On-page SEO checklist for every new page
Run through this checklist before you publish any page: title, headings, content, links, images, structured data and speed.
Websites & Apps1 min read
WordPress or Next.js: choosing the right platform for your website
Both can power excellent business websites. Compare editing, performance, flexibility and maintenance to choose the right fit.
AI & Automation1 min read
Setting up a CRM: pipeline, fields and habits
A CRM only works if your team uses it. Set up a simple pipeline, the right fields and daily habits that keep customer data reliable.
Branding & Design1 min read
Brand guidelines for small businesses: what to include
You don't need a 60-page brand book. A short, practical guideline document keeps your brand consistent across every channel and supplier.
Digital Marketing2 min read
Meta ads: choosing objectives, audiences and creatives
Facebook and Instagram ads work best with the right objective, sensible targeting and strong creative. Here is how to set up campaigns that learn.
Growth & Strategy1 min read
Working with a remote agency: making it run smoothly
Remote collaboration works well with clear roles, regular updates and shared tools. Here is how to set up a project with an agency in another country.
Content & Video1 min read
How to structure a blog post people finish reading
A clear structure helps readers find what they need and keeps them reading. Use this template for practical, scannable articles.
SEO & AI Search1 min read
What a technical SEO audit checks
A technical SEO audit finds the problems that stop search engines crawling, indexing and understanding your site. Here is what it covers.
Websites & Apps1 min read
What affects the cost of a website
Website prices vary widely. These are the factors that drive cost, and how to get accurate, comparable quotes.
AI & Automation1 min read
Using AI in customer support without losing the human touch
AI can answer routine questions instantly and help agents respond faster. Here is how to use it while keeping service personal and accurate.
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