Branding & Design2 min read
How to choose brand colours that work on screen and in print
Brand colours have to look right, stay readable and reproduce consistently. Here is a practical process for building a palette that works.
Page 3 of 9
Insights
Guides and perspectives on branding, websites, search, AI and marketing.
Older articles
Digital Marketing2 min read
How to plan a paid advertising budget
Work out an advertising budget from your numbers: what a customer is worth, what you can afford to pay for one and how much testing you need.
Growth & Strategy1 min read
Writing a project brief that gets accurate quotes
A clear brief gets you accurate, comparable quotes and a faster start. Here is what to include, with prompts for each section.
Content & Video1 min read
Short-form video for businesses: a starter workflow
Reels, TikToks and Shorts reach new audiences quickly. Here is a simple workflow to plan, film and edit short videos consistently.
SEO & AI Search1 min read
Local SEO: how to show up in the map pack
For local services, the map results often matter more than the regular listings. Here is how local rankings work and what you can influence.
Websites & Apps2 min read
Anatomy of a landing page that converts
A landing page has one job. Here is the structure that makes it clear, credible and easy to act on, section by section.
AI & Automation1 min read
Zapier, Make or n8n: choosing an automation tool
Three popular ways to connect apps and automate work. Compare ease of use, flexibility, hosting and cost to choose the right one.
Branding & Design2 min read
Choosing fonts for your brand: a practical guide
Typography carries your brand in every sentence. Learn how to choose typefaces that look distinctive, read well and work in everyday tools.
Digital Marketing2 min read
Setting up conversion tracking with GA4 and Google Tag Manager
Without conversion tracking, marketing is guesswork. Here is how to plan events, set them up in Google Tag Manager and mark key events in GA4.
Growth & Strategy2 min read
Launching a startup online: the first 90 days
A practical plan for a startup's first three months online: brand basics, a focused website, early customers and the measurement to learn fast.
Content & Video1 min read
What happens in a video production project
From brief to final cut: the stages of a professional video project, what each one involves and how to prepare for a smooth shoot.
SEO & AI Search2 min read
Optimising your Google Business Profile, step by step
Your Google Business Profile is often the first thing local customers see. Complete each section properly with this step-by-step guide.
Newsletter
Get new articles by email
IDEAS INTO IMPACT
Have an idea? Let's turn it into impact.
Tell us where your business is today and where you want it to be. We'll recommend the right next step.