Branding & Design1 min read
Print-ready files: what your printer needs from you
Bleed, resolution, colour mode and fonts: a plain-language guide to preparing files that print exactly as designed.
Page 7 of 9
Insights
Guides and perspectives on branding, websites, search, AI and marketing.
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Digital Marketing1 min read
LinkedIn for B2B: a practical playbook
LinkedIn is where many B2B buyers research partners. Combine company pages, personal profiles and content to build trust and start conversations.
Growth & Strategy1 min read
Taking your business online to international customers
Selling to customers in other countries means adapting language, pricing, payments, trust signals and support. Here is a practical checklist.
Content & Video1 min read
When motion graphics beat live-action video
Animated video and filmed video each have strengths. Here is how to choose the right approach for explaining, selling or building trust.
SEO & AI Search1 min read
SEO for online stores: categories, products and filters
E-commerce SEO has its own challenges: thousands of similar pages, filters and changing stock. Here is how to structure a store that ranks.
Websites & Apps2 min read
Scoping an MVP: build less, learn faster
A minimum viable product should test your riskiest assumption with the least work. Here is how to decide what goes into the first version.
AI & Automation2 min read
Writing good prompts for everyday business tasks
Clear prompts get better results from AI assistants. Use this structure of role, context, task, format and constraints for reliable outputs.
Branding & Design2 min read
Accessible design basics every business website should get right
Accessibility makes your website usable by more people and is a legal requirement in many places. Start with these essentials.
Digital Marketing1 min read
UTM parameters: tracking where your visitors come from
UTM tags show exactly which campaign, post or email sent a visitor. Learn the five parameters, naming conventions and common mistakes.
Growth & Strategy2 min read
Planning a yearly digital budget
Plan digital spending for the year around goals, fixed costs, growth investments and testing, with room to move money to what works.
Content & Video2 min read
YouTube for business: getting started
YouTube is a search engine as well as a video platform. Here is how to plan a channel that answers customer questions and keeps working for years.
SEO & AI Search2 min read
International SEO: hreflang, domains and language versions
Selling in several countries or languages? Choose the right URL structure, implement hreflang correctly and localise, not just translate.
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