SEO & AI Search1 min read
Structured data and schema markup: a practical introduction
Structured data tells search engines exactly what your content is about. Learn which types matter for businesses and how to add them correctly.
Page 5 of 9
Insights
Guides and perspectives on branding, websites, search, AI and marketing.
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Websites & Apps1 min read
Shopify, WooCommerce or custom: choosing an e-commerce platform
Compare hosted, open-source and custom e-commerce on cost, flexibility, payments and maintenance to choose the right platform for your store.
AI & Automation2 min read
AI tools and data privacy: questions to ask before you adopt
Before your team pastes client data into an AI tool, check how it's stored, used and protected. Ask these questions and set clear rules.
Branding & Design2 min read
What happens in a UI/UX design project, step by step
From research to handover: the stages of a UI/UX design project, what each one produces and how you can help it go well.
Digital Marketing1 min read
Retargeting done right: reaching people who already know you
Retargeting shows ads to people who visited your site or engaged with your brand. Used well it converts warm interest; used badly it annoys.
Growth & Strategy1 min read
Running a quick digital competitor analysis
Learn from competitors without copying them. This half-day analysis covers positioning, websites, search, ads, social media and reviews.
Content & Video1 min read
Writing case studies that win clients
A good case study proves you can solve a problem like your prospect's. Use this structure, and always get your client's permission first.
SEO & AI Search1 min read
Writing for search intent: matching content to what people want
Pages rank when they give searchers what they came for. Learn to read search intent and shape your content to match it.
Websites & Apps1 min read
What every e-commerce product page needs
Product pages do the selling in an online store. Here are the elements that answer shoppers' questions and help them buy with confidence.
AI & Automation1 min read
Building a simple business dashboard
A good dashboard shows the few numbers that matter, updated automatically. Here is how to choose metrics, connect data and keep it useful.
Branding & Design1 min read
Design systems explained for growing teams
A design system keeps your product consistent as it grows. Here is what one contains, when you need it, and how to start small.
Digital Marketing2 min read
A/B testing for small teams: what to test first
Testing helps you improve conversions with evidence, but small sites need a different approach. Focus on big changes and clear hypotheses.
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