# Paid Ads — Google & Meta

> Paid advertising places your business in front of people searching or scrolling right now, on Google and on Meta's platforms (Facebook and Instagram). ORAVOL plans, builds and optimises campaigns with conversion tracking in place, so you can see the cost and return of every campaign.

Web page: https://oravol.com/services/paid-advertising

## Part of

[Digital Marketing](https://oravol.com/services/digital-marketing)

## What we do

Before spending anything, we set up conversion tracking so results can be measured. Then we build campaigns around your goals — enquiries, sales or bookings — with targeting, creatives and landing pages that match.

We optimise continuously and report in plain language: what you spent, what it produced and what we'll change next.

## Who it is for

- **Businesses that need leads now**: While SEO builds up.
- **E-commerce brands**: Selling through shopping and social ads.
- **Launches and promotions**: That need reach in a short window.

## Problems it solves

- Ad spend with no clear return
- Campaigns managed by 'boost' buttons
- Conversions aren't tracked properly
- Clicks land on pages that don't convert

## Our approach

- **Tracking**: Conversion tracking and analytics set up first.
- **Plan**: Audience, budget, channels and offers.
- **Build**: Campaigns, ad copy and creatives.
- **Optimise**: Ongoing bid, audience and creative testing.
- **Report**: Clear reporting on spend and results.

## What you get

- Conversion tracking set-up
- Campaign strategy and structure
- Ad copy and creatives
- Ongoing optimisation
- Monthly performance report

## Questions

### How much should I spend on ads?

It depends on your market, competition and goals. We recommend a starting budget after reviewing your situation, and the management fee is separate from ad spend.

### Who owns the ad accounts?

You do. Campaigns run in your own ad accounts, and you keep full access and history.

### How soon will I see results?

Ads can bring traffic immediately, but campaigns usually need a learning period and optimisation before performance settles.

## Next step

[Start a project](https://oravol.com/start-project) or [contact ORAVOL](https://oravol.com/contact).