# Brand Identity & Logo Design

> Brand identity design creates the logo, colours, typography and visual rules that make a business recognisable. ORAVOL designs identities for new and growing businesses so that every touchpoint — website, social media, packaging and print — looks consistent and professional.

Web page: https://oravol.com/services/brand-identity-design

## Part of

[Branding & Design](https://oravol.com/services/branding-design)

## What we do

We start with your positioning: who you serve, what makes you different and how you want to be perceived. From there we explore visual directions, refine one into a complete identity and prepare every file you need.

The result is more than a logo. You get a visual system — colour, type, graphic elements and usage rules — that keeps your brand consistent as it grows.

## Who it is for

- **New businesses**: Launching with a professional identity from day one.
- **Growing companies**: Outgrown a logo that was made in a hurry.
- **Rebrands**: A new direction, market or audience that needs a new look.
- **Product lines**: Sub-brands that must feel related but distinct.

## Problems it solves

- Your logo looks dated or amateur
- Every channel uses different colours and fonts
- The logo is unreadable at small sizes
- Customers confuse you with competitors

## Our approach

- **Discovery**: Workshop or questionnaire on audience, values, competitors and goals.
- **Direction**: Mood boards and concept routes to agree on a visual direction.
- **Design**: Logo and identity system developed and tested in real applications.
- **Refinement**: Feedback rounds to finalise every detail.
- **Handover**: All file formats plus usage guidance.

## What you get

- Primary logo, secondary marks and icon
- Colour palette with print and digital values
- Typography system
- Social media profile and cover assets
- Business card and letterhead designs
- Logo files in SVG, PNG and PDF
- Brand usage guide

## Questions

### How long does a brand identity project take?

It depends on scope and how quickly feedback comes back. We agree a timeline in the proposal after the discovery call.

### Will I own the logo and files?

Yes. Ownership of the final artwork transfers to you after the final payment, and you receive all source and export files.

### Can you refresh our existing logo instead of replacing it?

Yes. If your current logo has equity worth keeping, we can refine it and build a stronger system around it.

## Next step

[Start a project](https://oravol.com/start-project) or [contact ORAVOL](https://oravol.com/contact).